Many small businesses are very good at what they do, but not necessarily good at selling their products or services. During my sales career, I benefited from numerous excellent training courses delivered by top quality companies with global reach. However, I always believed that the material could be condensed into simple steps that would help small businesses in particular, which might not have the resources to establish professional sales teams. My approach is always to provide straightforward training that enables business owners and/or salespeople to gain confidence when selling, to manage opportunities effectively and to analyse their own performance so that they can address any issues and improve.