My 30+ year career to date has been in public services of various kinds but I also recognise the vast public good so many businesses contribute to our lives and to society. Being clear about the purpose of your business, beyond surviving and making a living, can really help harness the value you create and the avenues you take. I have qualifications in Business and Enterprise (BA) , Prince2 Project Management and Psychiatric Nursing but I take a much broader and more eclectic approach to problem solving by drawing on learning from behavioural science, economics and ideas from other countries.